Yet another adidas original collection…but this time, by Japanese designer Kazuki Kuraishi. Kuraishi is quite unique in that he maintains his independence as an artist. Having designed for various clothing lines, created album art for various musicians, among other creations, Kuraishi has maintained a fluid sense of design (as it should be), therefore maintaining a fluid sense of designer.
For your viewing pleasure, please enjoy this flawless lookbook. The quality of the spread and images originally caught my eye. I don’t know much about the artist, but the content, photograph sequence, the photographic quality, and the compositions have been put together with what i think of as impeccable taste. The images have captured the essentials of masculinity, boyhood, taste, and style. A single photo from the series could have been enough, but the collection of the 12 images have managed to create not only an awesome narrative but it also has the ability to reflect male-ness and style completely and fully. I fully recognize that my affinity towards this lookbook is partially due to the utterly romanticized version boyhood, which in turn, has further reinforced penis-envy on my end. But having said that, adidas original really has done a good job at capturing the essence of youth-hood– carefree attitudes, style, and self-indulgence, appropriately titled “felicity”. Making this a successful project for adidas, if all romanticized ideals can be marketed with amazing photography, making their efforts and intentions explicitly obvious, I can fully submit to the idea of exploiting art to promote consumerism.
Find the source here
Read an interview with Kuraishi via hypebeast
