Pedal Pedagogical Advertising

What?

These guys are infiltrating our college bookstores with advertisements at our feet. Ya hear that?

College kids, called the millenials, technorati, or the future, have become too adept for marketers and advertisers. They've realized that we're tired of print and billboards. So now they're putting extremely targeted ads on tv screens at our feet.

How focused? This "infotainment" can be moved around the store, and placed in certain aisles for promotion of certain products. Bizarre.

Keep ya head up kids,

The advertisers are after you even when you're sulking about book prices.

-Winn